TWO WEIGHTS, TWO MEASURES
"IPL
and T20 World Cup TV rights have been bought for $ 600 million by ESPN To broadcast
the 'ashes' [series cricket game that opposes, every two years since 1882, the
Australia and England] , the rights are around $ 2 or $ 3 million, the
difference is just abysmal, but who benefits from all this money? "
wonders Jarrod Kimber. This young English journalist, "cricket fan of all
kinds " , is a co-author of The Death of Gentleman , a documentary
denouncing the excessive commercialization of this sport . I do nothe explains.
The difference between cricket and the T20 is a bit like track cycling and the
Tour de France . At the velodrome, we go to shudder , while people follow the
Great Loop as a soap opera with lots of stories and legends. Both can cohabit
very well . Only in cricket, the difference in treatment and coverage is such
that eventually the T20 could completely asphyxiate traditional cricket. This
is already happening: the prime time is now monopolized by the competitions of
T20.

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