A very winning set
But football
is not the only one to have followed IPL. Earlier this year, Mahesh Bhupathi ,
a former Indian tennis player and multiple Grand Slam winner in doubles,
announced the creation of the International Premier Tennis League. The first
cuvée will see 4 big cities of Asia to load at the beginning of December 2014
(Singapore, Bombay, Manila and Dubai) Psl schedule and teams 2018.
A match
format in a winning set with the presence of former players like Pete Sampras
or André Agassi. The concept should hit hard and considering the amount of
money spent on attracting players like
Rafael Nadal, Novak Djokovic or Maria Sharapova, it's best to be sure.
If India is
at the origin of these different initiatives, it is because the will to develop
a market around the sport has taken a real scale in this country. The economic
potential is enormous and the way to put India back on the map of world sport
is all.
In addition
to cricket, football and tennis, the national badminton and hockey
competitions, the other two historic sports, also underwent a facelift. The
desire to be present internationally is also beginning to be felt in athletics
while India should organize more and more races on its territory and while a
local computer giant, Tata Consultancy Services , has signed a partnership with
the New York Marathon .
Since 1 st
April 2014, the Indian companies on certain criteria relating to CA are obliged
to spend at least 2% of their net profits in social actions (CSR). Sport being
eligible, the boost will not be trivial, as explains Stephane Audry, founder of
Mediaghart India, service provider in the world of sport and media.

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