A growing interest for football


The economic success and buzz around IPL has inevitably attracted investors from all walks of life such as Rupert Murdoch, CEO of News Corp. who acquired the rights of ESPN India and focused its offer on cricket. In 2012, the Australian-American billionaire even got his hands on the digital distribution of the IPL. A colossal potential gain given the constant increase in the use of new media. After a deal with Google, the IPL has become the first sports event to be broadcast live on YouTube.
This outward opening for cricket also allowed Indians to become aware of other sports. Especially in football. With the breakthrough of the middle class with televisions, digital tablets and smartphones, it has become much easier to follow European competitions. According to a poll by the TAM Media Research Institute, the average television audience for football matches has increased by 60% in the country between 2005 and 2009. Figures that have been confirmed by another survey of the institute Nielsen conducted in 2010 that showed that 47% of Indians now describe themselves as "football fans".
According to the daily Times of India, more than 50 million Indians on average followed the Brazilian World Cup. A significant figure if we consider the late schedule of matches (between 21:30 and 5:30 local).

"Football is closely followed here ," said Antoine, 23, a French business student in Mumbai. People follow the Premier League which is broadcast on TV. Manchester United is by far the darling of the Indians. I remember when the Red Devils qualified for the quarter-finals of the Champions League earlier this year, people were screaming and jumping all over the bar where I was, it was amazing. "
Venue of PSL 2018

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