Money, stars and show

nitiated by Lalit Modi , the former vice president of the Board of Control for Cricket in India ( BCCI ), the new championship quickly took the turn of the entertainment Venue of PSL 2018. The Twenty20 , a simplified form of play and innovative operation have been adopted and a new competition has emerged: the Indian Premier League. By limiting the duration of meetings to 3 hours, a much more television format (before, a match could spread over 4 days), the IPL was quickly ensured to capture the interest of television channels.

"I was convinced that India needed a sports league similar to the NBA in the United States , confided at the time Lalit Modi. And I wanted to find a way to merge sport and business for the benefit of the sport. I believe we have actually created a global cricket entertainment product that will grow to the delight of fans and sponsors. "

The sequel: 8 cities are selected to receive franchises before being auctioned. Exit the teams of Baroda, Railways or Bombay. Hello Royal Challengers Bangalore, Kolkata Knight Riders or Delhi Daredevils.

In 2008, the first eight IPL franchises were acquired by local companies, but also by icons of Indian cinema. The oil conglomerate Reliance Industries puts the hook on the Mumbai franchise, the Mumbai Indians for $ 111.9 million, the highest at the time. The sale of the 8 teams brings a total of $ 723.59 million to the BCCI. An unprecedented amount in the history of Indian sport for a sports federation. For the rest: the show, and the show again. Cinema stars in the stands, cheerleaders on the field and a staged American style, everything goes.