India, the new country of the sport business

A league of extraordinary gentlemen of the little yellow ball, a two-month private football championship animated by old glories of the round ball, a cricket league that weighs billions of dollars ... Taking inspiration from the North American model, India is developing a very lucrative sports market.

The second most populous country in the world and undisputed leader in several sectors such as IT, India is a true figurehead among emerging countries. If there is one example to follow for many, the country is lagging behind at certain levels. Indeed, while it has so far only one individual gold medalist in its history at the Olympic Games, India can hardly be considered a great country in the world sports landscape.
Pakistan super league 2018 fixture

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